Wildfire’s features designed for banks and card issuers showcase your payment card, and increases the likelihood your cardholders use it to shop online.
Wildfire is the only rewards platform offering payment and loyalty benefit promotion features built for banks, driving tender preference and wallet primacy.
With Payment Autofill, cardholders can set up a default payment card after they install your cashback browser extension.
When the cardholder arrives at a checkout page, the extension prompts them to auto-fill their default payment details. With this prompt, your card enjoys seamless integration into the payment process.
With less friction and less decision-making for your cardholder, it adds up to an increased use of your card.
Online shoppers today are bombarded with payment options at checkout. And the average cart abandonment rate is 70%. With Payment Autofill capabilities at thousands of online merchants, your cardholders can streamline and simplify their checkout experience by automatically filling-in payment details in one click.
Our Payment Autofill prompt displays before the cardholder even clicks into the checkout page payment field. So your card seamlessly integrates into the purchasing pathway, leapfrogging other payment options.
Wildfire’s enhanced payment feature, Pay With Points, enables customers to use accrued rewards program points from your card to make online purchases. With nearly 1 in 3 cardholders experiencing friction when trying to redeem rewards (PYMNTS), the easier you can make the redemption process, the better it will be for cardholders - saving them time and helping them redeem their rewards more efficiently.
Cardholders have the option to tie their rewards program balance to your cashback browser extension as a payment tender. This enables them to both earn cashback rewards on new purchases, while encouraging continued card usage with the convenience of a rewards balance as payment.
Pay With Points provides your cardholders with additional flexibility for how to spend their existing rewards program points.
With Pay With Points, they gain more value from the relationship with your card, increasing customer loyalty and driving continued card usage.
In addition to payment tender guidance, Wildfire delivers contextually relevant cardholder benefits in the exact right moment in a users’ natural online shopping journey.
Promote and activate CLO offers when users visit sites associated with eligible CLO merchants.
Read our articles on payment tender promotion.