Wildfire has launched Action Rewards, a powerful promotional tool designed to help our clients drive participation and engagement in their rewards programs. Action Rewards offers plug-and-play support for marketing campaigns in which users are rewarded for a specific actions they take related to a program.
Think of it as a way to promote your rewards program by giving your program members a little extra something for taking the steps to join and engage with it.
Why incentives?
Why are incentives so crucial to drive rewards program participation? Because, frankly, they work! By strategically rewarding the actions you want to encourage, you can significantly boost signups and engagement with your shopping rewards program.
Incentives are very effective at driving desired end-user behavior.
An early test showed that using incentives in a marketing campaign to drive browser extension installs resulted in a significant improvement in the conversion rate to install compared to traditional marketing.
This highlights the power of a well-placed, well-marketed incentive program to motivate customers.
Drive rewards program KPIs
So, what kind of actions can you reward with Action Rewards? As of April 2025, the following action-based triggers are available with the program. These triggers directly address key business goals for our clients.
Trigger |
Business Goal Addressed |
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1. Enrollment incentive: Want to see more customers enroll in your program? You can offer a targeted cashback bonus simply for customers completing the enrollment process. This type of incentive is great for our clients who require customers to enroll in the rewards program by, for example, linking their browser extension to their main client account. |
Rewarding enrollment increases initial adoption and allows customers to see the benefits of participating in your cashback rewards program, faster |
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2. First purchase incentive: You've got new enrollees, great! Now, encourage them to make that crucial first purchase by offering an additional bonus, say $5 if they make their first purchase with the rewards program within the campaign period. This type of incentive helps turn initial interest into actual results: purchases through your rewards program and commission revenue for your business. |
Incentivizing first purchases accelerates the customer path to becoming an active program user. |
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3. New product download/installation incentive: Drive deeper engagement with your entire rewards program ecosystem by rewarding customers for installing rewards program tools on additional surfaces. For example, if a customer only uses your rewards program’s desktop extension, you can incentivize them to install your mobile extension as well. This creates additional cashback rewards earning opportunities for your customers, as well as additional prospective revenue for your company. |
Encouraging the adoption of multiple products fosters a more integrated user experience and creates more opportunities for the customer to earn rewards on their purchases across multiple surfaces. |
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4. Enrollment abandonment re-targeting: Did a customer start the enrollment process but not finish? Action Rewards can help here too! Incentivize these customers to complete their enrollment within a specific timeframe to bring them back into the fold so they can become active users of your loyalty rewards program. |
Re-targeting abandoned enrollments helps recapture participants to your program that might have otherwise left the enrollment process unfinished. |
Leave the technical work to us
Creating incentive programs to reward customers for certain actions usually requires technical expertise and ongoing maintenance, which can be time-consuming, costly, and difficult to prioritize. Not so with Action Rewards!
We built Action Rewards to be easy and hands-off for our clients. This incentive program provides a simplified approach to campaign management, allowing you to set up custom incentives for your loyalty program with ease. Wildfire implements and manages the Action Rewards on your behalf, which means no technical work is required from your end.
Wildfire also takes care of managing your budget and handling the rewards payouts, as well as providing reporting through our detailed Commission APIs. Because Wildfire handles the setup, management, and tracking of your campaigns, you can fully focus on marketing strategies to effectively promote these incentives to your customers.
Activating Action Rewards for your customers
So, how can Wildfire clients bring these powerful Action Rewards to life for their customers? The process is straightforward. Since we integrated Action Rewards directly into our white-label cashback rewards platform, you do not need to perform any technical integration.
All we need from you is your campaign parameters, including:
- Run dates / bonus amounts
- Bonus eligibility triggers
You’ll also provide Wildfire with your campaign budget via wire transfer.
Action Rewards requires marketing!
As well, you must plan for comprehensive marketing support at campaign launch to reach as much of your marketable customers as possible. Include your channels such as emails, in-app, on site, push notifications, social media, and anything else you are able to leverage.
We’re here to help too. Wildfire’s Client Marketing Strategy team will work closely with you and provide an Action Rewards Marketing Playbook with compelling strategies, messaging, and best practices to help execute rewards program incentive campaigns efficiently, engage customers, and optimize results.
Let’s get started
By strategically leveraging these targeted cashback incentives, you can effectively drive key customer behaviors, increase engagement, and ultimately foster stronger, more valuable customer relationships. Action Rewards offer a "hands off" approach for our clients, automating user incentive programs without requiring technical development. Action Rewards represent a significant opportunity to enhance your rewards program's effectiveness.
So when can we begin?
