Aurea Almeida

Aurea Almeida

Aurea is our resident Client Marketing Guru. Her title at Wildfire is Senior Director, Client Marketing Strategy.

More from Aurea Almeida

Aurea Almeida
By Aurea Almeida
on November 13, 2024
Cashback programs are a vital tool for businesses looking to drive customer engagement and loyalty, while also boosting revenue. And customers themselves are using cashback rewards programs more than ...
Aurea Almeida
By Aurea Almeida
on May 01, 2024
As you launch your own branded cashback rewards program with elements such as browser extensions powered by Wildfire’s bank-grade shopping rewards platform, it’s essential to understand the ...
Aurea Almeida
By Aurea Almeida
on September 22, 2023
Today’s consumers are shopping anywhere and everywhere. Gone are the days when customers only shopped on their desktops. Smart shoppers now seamlessly switch between devices, engaging with brands ...
Aurea Almeida
By Aurea Almeida
on May 25, 2023
Here at Wildfire, we're always researching and learning about the best ways to successfully market browser extensions for cashback rewards and coupons, so that we can help our clients build smart ...
Aurea Almeida
By Aurea Almeida
on May 22, 2023
This post continues our series on building a marketing plan to launch your cashback rewards program and successfully drive adoption among your customers. (If you haven't had a chance to read them ...
Aurea Almeida
By Aurea Almeida
on May 10, 2023
In Part 1 of this series about marketing a new loyalty rewards program, I covered the importance of setting goals, knowing your customer, and understanding more about your real competition. Now, once ...
Aurea Almeida
By Aurea Almeida
on May 08, 2023
The top reason businesses fail to drive maximum product adoption of their cashback rewards program is the lack of product marketing.