Erica Forrette

Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

More from Erica Forrette

Erica Forrette
By Erica Forrette
on April 04, 2023
As consumers are increasingly concerned about price increases and their effect on household budgets, more and more of them are turning to digital coupons as a way to save more money when shopping ...
Erica Forrette
By Erica Forrette
on March 21, 2023
Industry leading white-label shopping rewards platform recognized for helping retail brands increase digital customer engagement
Erica Forrette
By Erica Forrette
on March 16, 2023
In Q4 2022, according to Comscore, mobile commerce sales set a new record. M-commerce accounted for 38% of the total online sales in Q4 2022, reaching a new all-time high of $127.5 billion.
Erica Forrette
By Erica Forrette
on March 02, 2023
There’s no doubt about it: cashback rewards are hot, and getting hotter in 2023. Even though inflation is showing signs of decreasing, prices may stay high for a while, so consumers want to save ...
Erica Forrette
By Erica Forrette
on February 15, 2023
Wildfire continues to innovate with new products along with security enhancements to solidify our position as the leading white-label cashback rewards platform. Today, we announced two new products ...
Erica Forrette
By Erica Forrette
on January 05, 2023
Consumers, discouraged by rising prices, now seek businesses that reward loyalty more than ever. Like milk and bread, incentives — such as cashback offerings, discounts, and extra perks — are now ...
Erica Forrette
By Erica Forrette
on November 28, 2022
An uncertain economy and rising inflation are driving consumers more than ever to seek out money-saving tactics such as cashback rewards for shopping and coupons. Our recent whitepaper, titled ...
Erica Forrette
By Erica Forrette
on November 07, 2022
There's no doubt that consumers today are concerned about the uncertain economy and record inflation. Our recent whitepaper, titled "Online Shopping Rewards Have Gone Mainstream, Offering A Win For ...
Erica Forrette
By Erica Forrette
on August 31, 2022
In today’s modern banking world, banks understand that they need to move beyond merely having a transactional relationship with their customers. To accomplish this, they need to increase customer ...
Erica Forrette
By Erica Forrette
on July 05, 2022
With privacy and personal data protection concerns at an all-time high, and the poor user experience created by sites with too many ads, many consumers look to ad-blockers to improve and streamline ...