Erica Forrette

Erica Forrette

Erica is a strategic, hands-on marketing pro and the Senior Director of Marketing at Wildfire Systems.

More from Erica Forrette

Erica Forrette
By Erica Forrette
on July 01, 2022
What are cashback rewards programs and why do they matter? Loyalty and rewards programs offered by all types of businesses have become extremely popular. HBR reports that more than 60% of all ...
Erica Forrette
By Erica Forrette
on June 15, 2022
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
Erica Forrette
By Erica Forrette
on June 07, 2022
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
Erica Forrette
By Erica Forrette
on May 31, 2022
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
Erica Forrette
By Erica Forrette
on May 24, 2022
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Erica Forrette
By Erica Forrette
on March 22, 2022
Online shopping: people either love it or hate it. What can really make shoppers hate it is when they fill up their shopping cart, then spend 15 minutes hunting around for deals or coupons, visiting ...