Cashback programs are a vital tool for businesses looking to drive customer engagement and loyalty, while also boosting revenue. And customers themselves are using cashback rewards programs more than ...
Despite many objectively positive US economic indicators (a historically low unemployment rate, record-setting stock market performance, and higher average wages), US consumers still seem to be ...
In spite of positive US economic indicators, including a historically low unemployment rate, record-setting stock market performance, and higher average wages, consumers are still cautious. Driven by ...
Investment will accelerate expansion of new features that are essential to the value-added services and benefits that Wildfire‘s clients extend to their customers
For this year’s Money20/20 USA show, the conference organizers have outlined five major themes that will shape the event, reflecting the latest challenges - and opportunities - in fintech, payments, ...
Latest shopping trends survey finds 77% of consumers are more interested than ever before in earning cashback rewards for shopping, while 60% will spend more if they have access to deals or coupons ...
As we approach the busy Q4 shopping season, it's crucial for companies with shopping rewards programs to fine-tune their marketing strategies to make the most of this lucrative period by driving ...
A handful of teammates from Wildfire attended this year’s CJU conference in Santa Barbara. In this annual meetup, hosted by the CJ affiliate marketing network, over 1,000 performance marketers ...
