Erica Forrette
By Erica Forrette
on June 15, 2022
The backbone of any customer loyalty program is in the name itself: the customer! Although typically, the key reason why a company launches a customer rewards program is to drive business objectives ...
Erica Forrette
By Erica Forrette
on June 07, 2022
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
Erica Forrette
By Erica Forrette
on May 31, 2022
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
Erica Forrette
By Erica Forrette
on May 24, 2022
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Wildfire Systems
By Wildfire Systems
on May 17, 2022
Givebacks is the first organization to leverage cashback rewards from online shopping to scale fundraising efforts for more than 1 million non-profits across the U.S.
Jason Fuentes
By Jason Fuentes
on May 12, 2022
As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.
Kyle Kurz
By Kyle Kurz
on May 03, 2022
Terraform is an incredibly powerful tool for managing Infrastructure as Code (IaC). (In fact, we’ve already made note of how we’re using Terraform to manage our passwords & secrets at Wildfire.) ...
Michelle Wood
By Michelle Wood
on April 12, 2022
Hiring in general is one of those classic balancing acts of art and science. It can be a little about luck, a little about a gut feeling you have, and a little about the candidates possessing the ...