Jennifer Blanton
By Jennifer Blanton
on October 13, 2023
As you probably know, Black Friday / Cyber Monday is the shopping weekend from Thanksgiving to the Monday after, and is one of the highest-volume shopping “holidays” of the year. Discounts and deals ...
Jennifer Blanton
By Jennifer Blanton
on October 05, 2023
Here at Wildfire, as we continue our research into the best ways to successfully market browser extensions for cashback rewards and coupons, in this post we analyze the marketing and customer ...
Aurea Almeida
By Aurea Almeida
on September 22, 2023
Today’s consumers are shopping anywhere and everywhere. Gone are the days when customers only shopped on their desktops. Smart shoppers now seamlessly switch between devices, engaging with brands ...
Kayla Trautwein
By Kayla Trautwein
on September 07, 2023
Besides building white-label browser extensions that enable our clients to offer shopping rewards and digital coupons to their customers, we also offer “direct access” to our aggregated merchant ...
Nancy Bacon
By Nancy Bacon
on August 21, 2023
With margin pressure from increasing customer acquisition and retention costs, banks are increasingly focusing on improving their unit economics to optimize profitability and ensure sustainable ...
Erica Forrette
By Erica Forrette
on August 15, 2023
Wildfire-powered Chrome extension will enable millions of Shop Your Way members to turn cashback into points from more than 15,000 online merchants nationwide
Erica Forrette
By Erica Forrette
on August 15, 2023
SAN DIEGO – August 15, 2023 / PR Newswire /– Inc. revealed today that Wildfire Systems Inc., an innovative financial technology platform that powers reward programs, shopping companions, and content ...
Erica Forrette
By Erica Forrette
on August 09, 2023
In light of ever-higher customer expectations and higher churn rates, it's imperative for financial institutions to devise a strategic approach to effectively engaging and retaining their customers.
Erica Forrette
By Erica Forrette
on August 07, 2023
Given the ubiquity of smartphones in our lives, and the fact that 92% of internet users access the internet using a mobile phone of some kind, it’s no surprise that modern consumers simply expect to ...
Andrew Jurgenson
By Andrew Jurgenson
on July 26, 2023
If your customers are earning cashback rewards for online shopping using your company's cashback browser extension but they also have an adblocker installed, they might have noticed warnings from the ...