Erica Forrette
By Erica Forrette
on June 07, 2022
As an advertiser, a company might already be running an online affiliate marketing program. Which is great, because as a performance marketing channel, affiliate programs are proven to be an ...
Erica Forrette
By Erica Forrette
on May 31, 2022
Companies often view loyalty programs as strictly being a customer retention strategy. While they are a powerful way to increase customer lifetime value and strengthen customer relationships, they ...
Erica Forrette
By Erica Forrette
on May 24, 2022
If a company is looking for an automated loyalty program solution but wants to avoid the development complexity, time it takes to build, and administrative overhead of a custom-built loyalty program, ...
Jason Fuentes
By Jason Fuentes
on May 12, 2022
As a partner to financial institutions and card issuers, we often come across card-linked offer (“CLO”) solutions.
Michelle Wood
By Michelle Wood
on March 30, 2022
When building a white-label rewards program that has extensive reach and provides value almost anywhere a shopper might land, it’s critical to have a robust, high-quality portfolio of merchants in ...
Michelle Wood
By Michelle Wood
on March 09, 2022
To improve customer lifetime value and drive better customer engagement, a cashback loyalty program may make sense for your user base. But before you take this ball and run with it, you need to ...
Erica Forrette
By Erica Forrette
on March 01, 2022
Wildfire has recently released a new feature for our white-label cashback rewards platform that will further improve the customer experience for shoppers. Named the Alternate Merchant Alert, this new ...
Erica Forrette
By Erica Forrette
on January 18, 2022
Many businesses have identified the need to diversify where their revenue is coming from. Increasing customer lifetime value is a core objective of many digital-first businesses including app ...
Erica Forrette
By Erica Forrette
on January 04, 2022
One way companies, and financial services brands in particular, can convey the benefits of a cashback rewards program for their customers is through the addition of a custom shopping site or offer ...
Erica Forrette
By Erica Forrette
on December 22, 2021
Thousands of loyalty programs exist today, spanning a wide range of businesses. Over 90% of organizations in the travel & leisure industry have a reward program in place, according to estimates. ...