Enables brands to distribute contextually relevant promotions and tailored rewards within consumers’ shopping journeys across Wildfire’s network of shopping companions
SAN DIEGO, February 3, 2025 – Wildfire Systems Inc., an innovative financial technology platform that powers loyalty programs and shopping companions, today launched the Wildfire Commerce Network (WCN). This solution enables advertisers to promote offers across Wildfire’s diverse client base of financial services, rewards, and technology partners to reach customers while they are in the midst of actively considering purchases.
According to a report by eMarketer, retail media ad spending in the U.S. surged to $52 billion in 2024, a 19% increase from the prior year, and is projected to exceed $62 billion in 2025. The Wildfire Commerce Network supports this growth for retailers and advertisers by offering a scalable, distributed solution that delivers results. The launch of WCN positions Wildfire as a leader in the evolution of retail media networks (RMNs) into a distributed beyond-retail ecosystem that bridges brands, publishers, and consumers across diverse touchpoints.
Key benefits for advertisers include:
- Seamless reach across platforms: A single advertising purchase spans multiple audiences across various Wildfire-powered shopping companions and digital properties.
- Contextually relevant engagement: Ads are delivered via desktop and mobile browser extensions that serve as trusted shopping companions, appearing when consumers are actively researching or considering similar products online.
- Holistic brand exposure: Beyond shopping companions, promotions are featured across client websites, in-app carousels and takeovers, email, social media, and more—creating omni-channel campaigns.
“By engaging consumers through Wildfire’s broad network of online shopping companions, we deliver contextually relevant promotions and tailored rewards at just the right moment in consumers’ online shopping journeys,” said Jordan Glazier, CEO, Wildfire Systems. “Wildfire Commerce Network is the foundation of a distributed media network that, unlike a retail media network, can operate beyond specific retailer sites to deliver the right message, at the right moment, and drive sales and customer acquisition for brands.”
For more information about the Wildfire Commerce Network, please visit https://www.wildfire-corp.com/wildfire-commerce-network-wcn
About Wildfire Systems, Inc.
Founded in 2017, San Diego-based Wildfire's enterprise platform powers white-label shopping rewards and loyalty programs for financial services organizations and technology companies, allowing them to deploy revenue-generating, value-added services for their customers. The platform provides a shopping companion designed to reward consumers with cashback, coupons, and other benefits at every stage of their shopping journey. Wildfire drives incremental sales for over 50,000 merchant programs in more than 50 countries. Wildfire's AI platform, RevenueEngine, helps content creators monetize product and brand mentions within generated content. Wildfire has been recognized in 2023 & 2024 within the top 100 fastest growing companies in the Inc. 5000, most recently celebrating 3,783% three-year growth. For more information, visit wildfire-corp.com.
