Wildfire’s Benefits Amplifier enhances your value proposition, delivering contextually relevant cardholder benefits and product upsells at the exact right moment in your customer's natural online shopping journey.
With Benefits Amplifier, help customers realize more value from your existing card or loyalty program benefits.
When your customers shop online, Wildfire's shopping companion browser extensions are a dedicated communications channel that any type of company can use to remind customers of relevant value-added services or product upsells.
Your program's extra benefits aren't always fully utilized by your members. In fact, a PYMNTS report found that only half of individuals who buy travel online look at the available perks when researching.
With Benefits Amplifier, drive participation in benefits such as:
Benefits Amplifier also supports key objectives, including customer acquisition through credit card product enrollment. It enables banks and card issuers to upsell credit card products at the most relevant moments during an online shopping journey.
For example, a customer browsing on Macys.com could be presented with a pre-approved offer for a Macy's credit card from the issuing bank - delivered seamlessly and in context.
Promote and activate CLO offers when users visit sites associated with eligible CLO merchants.
By surfacing underutilized program or card benefits at moments when they matter - like looking for rental cars or making a restaurant reservation online - it helps drive higher benefit utilization, reducing friction and increasing engagement with your program's or card's benefits to drive more value for the end user.
Yes. BLAM can display co-branded credit card offers or upsell messages in context, e.g., while browsing Macy’s or restaurant sites, to help issuers drive card applications.
BLAM moves loyalty from siloes of program benefits or components, into the shopping flow, giving users timely reminders that encourage proactive use of perks like lounge access, insurance, and exclusive offers.
It covers a wide range of benefits that might exist in a loyalty program or come with a premium credit card, including dining rewards, card‑linked merchant deals, travel portal access, event pre‑sales, rental car insurance (LDW), and extended product warranties. It can also cross-promote a company's other products or services.
BLAM boosts incremental revenue and drives deeper loyalty by increasing benefit awareness and utilization. Studies show 72% of cardholders face friction using perks, and only 12% use rental benefits - making BLAM an effective solution to improve both program or card benefit usage and customer satisfaction.
Read our articles on creating more customer value through loyalty benefits.