White Papers & Reports

Access our white papers & reports featuring proprietary research and insights on loyalty, rewards, and consumer behavior.

White Paper

Thriving in the Loyalty Era - Strategies for Winning Customer Loyalty (Oct. 2024)

White Paper

Banking on Shopping Rewards - The Value-Added Services Today's Consumers Prefer (Oct. 2024)

White Paper

Loyalty 2.0 - Making Loyalty Pay - Coauthored by BCG and Wildfire (Oct. 2023)

White Paper

Shopping in the New Normal: Responding to New Consumer Habits That Are Here to Stay (June 2023)

White Paper

Online Shopping Rewards Have Gone Mainstream, Offering A Win For Banks, Retailers, And Consumers Alike (Oct. 2022)

Analyst Report

Consumer Messaging Has Just Become a Multi-Billion Dollar Industry...Again by Mobilesquared (Sep. 2021)