How WCN Is a Different Type of Retail Media Platform

To drive revenue in the current digital ad landscape, advertisers are constantly seeking new ways to capture customer attention, acquire new buyers, and ultimately drive incremental sales.

Retail media networks are one of the most sought-after new digital ad formats, with Emarketer noting that spending on retail media increased to $52 billion in 2024 (up 19% vs. 2023).  

And now Wildfire is offering a retail media-like ad network, with the launch of the Wildfire Commerce Network (WCN). With WCN, advertisers can access an ad network offering unique opportunities for exposure and sales growth from new audiences across Wildfire’s network of shopping companions.

But Here’s Where WCN Is Different.

Unlike a traditional retail media network that only delivers ads on a specific retailer’s site, WCN is an evolution of retail media, allowing advertisers access to a distributed beyond-retail network of select Wildfire clients’ owned digital properties.

These include clients’ Wildfire-powered browser extensions, websites, apps, emails, and dashboards.

By securing placements in Wildfire’s new retail media platform, ecommerce brands can increase their exposure to motivated online shoppers across a variety of surfaces, and drive online sales. 

This retail media network offers advertisers the ability to use unique placements across multiple Wildfire clients to their advantage, which deliver tailored offers at just the right time in the shopping journey to millions of prospective new customers.

These placements further help advertisers minimize their reliance on traditional pay-per-click (PPC) or social media campaigns.

What’s In It For Advertisers?

1. Incremental Audience Reach: Advertisers on the WCN gain visibility among a unique, engaged audience across our clients: online shoppers who actively seek cashback and rewards. This audience is primed for incentives, making WCN placements highly effective for increasing reach, brand exposure, and new customer acquisition.
2. Seamless Reach Across Our Network: From in-app carousels and email features to browser extension features, WCN provides diverse placement options that go beyond specific retailer sites to deliver the right message, at the right moment.
3. Cost-Effective Pricing Model: WCN helps advertisers break away from the rising costs of traditional digital advertising. WCN’s pricing model combines flat-fee display placements with tailored rewards, which motivate these rewards-hungry shoppers and help deliver higher ROAS.
4. Targeted Seasonal Opportunities: The WCN can help advertisers capitalize on seasonal shopping peaks, allowing them to strategically time their campaigns during high-demand periods. Paired with other demand-creating campaigns by our clients, encouraging their customers to maximize their shopping spend by utilizing cashback rewards, these seasonal placements help ensure ecommerce brands get maximum value from their WCN ad investments.

Unlock Potential Through Collaboration With Our Clients

The Wildfire Commerce Network not only creates a platform for our merchants to advertise but also fosters collaboration with Wildfire’s clients (with even more placement opportunities to come through 2025 and beyond, as we bring on new clients and offer more advertiser ad space.)

By tapping into these Wildfire client partnerships, advertisers can amplify their brand reach and deliver richer rewards that resonate with, and convert, new customers.

As ecommerce brands solidify their 2025 marketing strategies, the WCN retail media network represents a powerful opportunity to diversify their customer acquisition and brand exposure marketing efforts, to ultimately drive measurable results.  Request a media kit today to secure your placements.